Organizing Creativity in the Innovation Journey
INTERNATIONAL CONFERENCE, JULY 11-12, 2019,
Freie Universität Berlin, Germany
Demands for creativity today range well beyond typically “creative” and cultural industries to most sectors of the economy and, as some would argue, even society at large. Seen as the basis for innovating new products, processes or services, creativity is no longer considered as an individual personality trait but as a subject of intentional organizing. Such organizing efforts not only occur within formal organizations like firms, schools, universities or (non-)governmental organizations, but increasingly cross organizational boundaries to include interorganizational networks as well as clusters, communities and crowds. Regardless of the context in question, central challenges for organizing creativity revolve around the following themes: When and in what ways do slack or constraints foster creativity? How do organizations allow for and even foster moments of serendipity, even in highly-structured innovation processes? Does the uncertainty that characterizes creative processes hinder or stimulate creativity? What is the role of rules and regulations in reducing or inducing different kinds of uncertainty? What are the social dynamics unfolding in physical and virtual spaces for creative collaboration?