New Article in MIT Sloan Management Review: “This Is Not (Digital) Businss as Usual”

Ali Aslan Gümüsay, Head of the Innovation & Entrepreneurship Research Group at the Humboldt Institute for Internet and Society (HIIG) and Postdoctoral Researcher at the University of Hamburg, is among the contributors to the collaborative open course “Organizing in Times of Crisis”. Together, we have published a brief reflection piece on organizational coping-strategies with the Corona crisis from reactive to proactive:

There’s a silver lining in this situation: Both employees and customers recognize that we are in an extraordinary moment. Together we’re sharing a universal experience of experimentation and improvisation. Without anyone expecting perfection, space has opened up for opportunities that would not have been available under different circumstances.

Check it out now at MIT Sloan Management Review.

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