Tag: SBUR

New Essay in »Digital Responsibility: Building Bridges Between Organization Theory and Information Systems« in SBUR

Cover of SBUR journal

In the wake of a workshop on “Digital Responsibility” at the Annual Meeting of the Association of Professors of Business Administration (VHB) at Leuphana University Lüneburg that brought together scholars and perspectives from organization studies (OS) and information systems (IS), the workshop organizers Hannah Trittin-Ulbrich, Markus Zimmer and Stefanie Habersang edited a curated essay collection to be published in Schmalenbach Journal of Business Research (SBUR).

Together with Elke Schüßler and Maren Gierlich-Joas, I contributed one such essay offering “Interdisciplinary Theoretical Reflections On Digital Responsibility”. It is summarized in the introducation as follows:

Essay 1 situates the first and second fault line in OS and IS scholars ongoing discourses on theory. The authors distinguish three views of theorizing that we can find in both disciplines. They highlight that OT and IS scholars often draw on the same theories, which provides a basis for interdisciplinary research into digital responsibility. Offering a vantage point, they present avenues for such research by their three views of theorizing.

The whole essay collection is available open access over at SBUR.

New Article in SBUR: “How do Potential Applicants Make Sense of Employer Brands?”

Source: Auer et al. (2021: 64)

Manfred Auer, together with Gabriele Edlinger and Andreas Mölk, has just published an article addressing the question “How do Potential Applicants Make Sense of Employer Brands?” in the newly merged Open Access journal of the German Academic Association of Business Research (VHB):

The aim of this paper is to investigate processes of subjective employer brand interpretations. We draw on the first-person perspectives of sought-after applicants who articulated their thoughts while being exposed to employer brand material and on subsequent in-depth interviews with the study participants about their assessments of the various employers’ attractiveness. Sensemaking as a theoretical framework to understand meaning-making in processes of actors’ engagement with artifacts is employed to analyze this qualitative data. Based on our empirical findings, we present a process model that illustrates how potential applicants make sense of employer brands. This dominant sensemaking journey includes three different stages: exploring the employer brand material, constructing a plausible employer image and assessing employer attractiveness. However, this trajectory is neither the only possible way nor completely linear and predictable since deviations, particularly the complete breakdown of making sense of employer brand material, are possible.

Check out the full text here.