One reason why it is so hard to reign into Big Tech social media platforms is their own contradictions. In a brand new article by Elke Schüßler, Sara Maric and myself, we try to unpack how Big Tech both expand and subvert democratic publics by looking at the case of YouTube – and explore the potentials and challenges of Fediverse alternatives based on decentralized architectures and distributed governance.
The issue is that both is true at the same time: YouTube has expanded our democratic public by lowering barriers for content creation and distribution; and it also has subverted our democratic public by amplifying extremist, emotionalising or propagandistic content.
To give another example, it is YouTube’s monopolistic market dominance is that makes it so strong and valuable as a market place for creators and users alike; at the same time, the proprietary governance by profit-driven algorithms leads to discriminatory practices such as shadow bans without accountability, frustrating both creators and users.
Continue reading “New Article in Information & Organization: »Digital platforms and democratic publics: How social media platforms selectively appropriate and strategically subvert institutional logics«”
ConJunction 